Integrated Marketing, Design & Engagement Strategy

Integrated Marketing

In my work, integrated marketing means building a unified strategy across SEO, social media, email, print, events, and community outreach so every channel reinforces the same message and drives measurable results. I’ve strengthened organizational visibility by improving SEO rankings, increasing social media reach and engagement, and delivering consistent communication through newsletters and event messaging. Across roles—from education to agritainment to corporate environments—I’ve planned campaigns, managed content, and aligned messaging to create a seamless brand experience.

Design

Design, for me, is about shaping how people experience a brand through intentional, cohesive visuals. I’ve created catalogs, brochures, flyers, promotional items, event materials, and digital graphics using Adobe Illustrator, InDesign, Photoshop, and Canva. I’ve also designed websites, social content, and event branding, ensuring every asset supports the organization’s identity and goals. My design work is always purpose‑driven—whether it’s boosting engagement, supporting admissions, elevating fundraising, or enhancing community events.

Engagement Strategy

Engagement strategy is at the heart of what I do: building meaningful, lasting connections with families, donors, students, clients, and community members. I’ve led parent‑organization communication, coordinated admissions previews, managed community events, and strengthened family engagement through clear, timely messaging. My development work—generating over $90,000 annually and managing multi‑source grants—reflects my ability to engage stakeholders strategically. Even in my farm business and university roles, I’ve created experiences that bring people in, keep them involved, and make them feel connected.

Multi‑Industry Marketing & Communications Professional

I’m currently open to new opportunities, and I’m actively looking for roles where I can apply my experience to support an organization’s growth. I’m seeking positions that allow me to use my strengths in integrated marketing, creative design, and engagement‑driven communication while continuing to grow as a professional.

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